This is a little odd. Happy Socks — which is exclusively a sock company — not only enlisted rappers Action Bronson and ASAP Rocky, but they also grabbed Terry Richardson for a photoshoot. Very odd and I can’t say that I’ve ever seen something like this happen for a SOCK company.

Happy Socks is stocked at Momentum on 8th; they are bright and very noticeable socks that garner some attention, no doubt.