minimum is based out of Aarhus, Denmark. It was originally a retail store for men’s clothing but the brand grew and began producing their own collection. They started with men’s clothing in 1999 and later women’s clothing in 2007. minimum’s goal is to provide customers with functional and high quality clothing for everyday wear. Colours and styles are derived by urban vibe and current trends in Scandinavian culture. The materials are nice and in my opinion, the fit is even better. Below is part of our collection from both stores.