We recently showed you The Hundreds Spring 2013 Lookbook entitled ‘Honest Fabrications’. The lookbook was entirely shot in Los Angeles, California (the roots of The Hundreds – Where The Hundreds was born.), and shot entirely by the man behind the brand, Bobby Hundreds. The use of mirrors, the theme of bringing back their roots, and the do it yourself approach makes me really appreciate the process and creativity that was put into the product and visuals. Bobby gives us a peek at the process and why the approach was different on this lookbook. Enjoy!

If you haven’t seen the lookbook yet, take a look – The Hundreds Spring 2013 ‘Honest Fabrications’ Lookbook.

the Method to my Madness,